So are most of us normally party animals?

I was just going through this Motoral Charm review at Mashable and noticed the text and images in the promo graphic:

“Still recovering…too many parties” caught my attention. As a professional I’m all the time writing promotional copy for various clients and notice these subtleties as a habit. In almost all phone advertisements the target audience seems to be a demography constantly organizing parties, get-togethers, discussing their dates, trying to hoodwink girl friends or boy friends, exchanging sweet nothings, or just acting smart ass. Nothing of substance seems to be happening through their phones. They are not shown studying, working, helping each other, or engaging in activities that have a meaning.

To be fair not all ads are like that. Some of the Airtel ads are really great, but then Airtel provides the connections, not the gadgets; so may be it’s about services and products.

Smaller handset companies, on the other hand, do cater to a segment that seems to be doing normal things like traveling to school or college, living in another city and talking to parents (and vice versa) or getting useful information from the net for a job interview.

So it might be that people that buy expensive phones are simply whiling away their time while people buying cheaper phones actually work. At least that’s the image being portrayed.

3 thoughts on “So are most of us normally party animals?

  1. J

    yes, yes. people love to project an image of a party animal, so i have noticed. and not so much just partying, but letting the world know how much they have been partying by uploading pics and stuff. not that i don’t do it myself, partying i mean, NOT uploading pics of every damn party i go to like some nouveau party goers ..

  2. Amrit Post author

    It’s not per say partying that’s annoying, but this constant selling of a class that always seems to be partying, and looking down upon those who don’t, or can’t. Partying — regular partying — takes lots of money and you either inherit that money or you earn it. But the impressionable minds (who are watching TV or Internet ads) seem to get an idea that people carrying these devices are always having a gala time with their marvelous buddies and they have no concept of having to earn a living or getting an education or caring for your loved ones or for the society. Entire life for them is a big, ongoing sequence of parties.

  3. Suvro Chatterjee

    I think you are looking at what statisticians call a ‘biased sample’, Amrit. Party animals comprise, at a very liberal guess, maybe two per cent of the population. The rest are either too poor or have more important things to do… they include, I should guess, me and your maidservant and the prime minister!

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