Recently in a blog post titled “Why digital publishing is the future” I agreed with writers and authors who follow the conventional publishing path that it is much more difficult to get published, and then be successful when you get your book published and marketed via traditional publishing simply because everything is so random. Unless you are an unknown writer, nobody gives a damn if you’re the next J.R.R. Tolkien. If they miss your manuscript, well, too bad.
To that extent, digital publishing has this massive positive aspect. Almost everybody can get published. The problem is, digital publishing, being easy, doesn’t also mean that it can bring you success. Success, just like anything else in the world depends on how well you have written, how interesting your story is, how many people know that you have published, how easy and affordable downloading your e-book is, what sort of name you have earned for yourself, how much success your earlier work has tasted and still, a good sprinkling of serendipity. Even the capricious reading preferences of people may affect the final tally. For instance, who would’ve thought that the writer of 50 Shades of Gray would become a cult figure? Success can be chaotic, unless you have a step-by-step plan and you really know what you are doing.
These success attributes don’t need to manifest in a particular order and there can be multiple variations. For instance, even if you haven’t published a single book or a short story yet, but you manage a successful blog and your audience loves you, then there is a good chance your digital book will sell like hot cakes. Even if you don’t have a blog, but you have vibrant Facebook presence, or Google Plus, or even Twitter, you will experience great success. Mind you, having thousands of followers on twitter or any of such social networking platforms doesn’t automatically make you successful. You should be constantly interacting with people and there should be lots of people liking you or respecting you.
So even if you are thinking of publishing your book on Amazon.com start building a platform, and an audience for yourself. This may take lots of effort, just the way writers these days need to do marketing in traditional publishing.